The so-called conservative Tamil viewers were never supposed to accept an in-your-face reality show such as Bigg Boss. However, with the recent success of Star Vijay’s Bigg Boss and Zee Tamil reaching double-digit figures, finally it looks as though some kind of churn may be happening in the industry. Competition (Star Vijay and Zee Tamil) from Star India and Zee Entertainment, respectively, have really not been able to make much of a dent so far. Sun’s channels can be viewed in 27 countries, including the US, Canada, European countries, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand. According to the latest figures released by BARC India (Broadcast Audience Research Council), Sun TV Network continues to dominate ahead of Hindi and English channels. It has 33 TV channels which reach more than 95 million households in the country. Sun TV Network continues to maintain its position as India’s largest media conglomerate.
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